2010 Program - Matt Adam

1. A visually driven understanding of website best practices.

2. A blue print to developing an online strategy to drive both passive and active job seekers to your site and track their behaviors.

3. A sneak peek into the next generation of website development.

A company's corporate website is a powerful recruiting tool. The reality is that every 'A' level candidate who is carefully managing their career is visiting your website and making assumptions about your organization based on what they find. Unfortunately, many websites are not designed with the candidate experience in mind and fail to engage the right talent.

This program illustrates how leading edge organizations are developing sites that are intuitive, experiential and most importantly help filter the right candidates in and the wrong candidates out. The audience will be engaged, challenged and will leave with ideas that can impact their company immediately.

Matthew serves as Chief Talent Strategist for NAS Recruitment Communications. His role is national in scope and designed to facilitate major account implementation and support strategic project consultation. Having spent the last 15 years as a recruitment strategy consultant for a diverse client roster, Matthew has worked to develop online strategies that define and shpe an organizations recruiting efforts in the Interactive marketplace of today. Also a featured industry keynote speaker on Employment Branding, Matthew will offer ideas, insight and methodology to help you gain a competitive advantage in an effort to attract/retain 'A' level talent.